UK Trademark Registration After Brexit: Why an EUTM No Longer Covers Britain

Of all the gaps in European trademark coverage, this is the one that catches businesses out most often — and the one with the most commercial consequence for Pakistani exporters.

The single most common European trademark mistake

Before Brexit, an EU Trade Mark covered the United Kingdom along with the other member states. It no longer does. The UK Intellectual Property Office (UKIPO) is now an entirely separate registry from the EUIPO, and a EUTM filed today confers no rights whatsoever in Britain. Businesses that assume "we have an EU trademark, so Europe is covered" are, in practice, unprotected in one of Europe's largest consumer markets.

What UK protection now requires

A separate application to the UKIPO, examined under UK law on its own timeline, with its own opposition period and its own renewal cycle. It is a parallel process to the EUTM, not an extension of it — separate fees, separate deadlines to diarise, and separate enforcement.

Reaching the UK through Madrid

For a Pakistani applicant, the more efficient route is usually a Madrid Protocol international application designating both the EU and the UK as separate designations within the same filing. This keeps the process to one international application and one payment while still producing the two distinct rights that post-Brexit Europe now requires. Our guide to filing internationally from Pakistan covers how designations work.

Why the UK matters disproportionately for Pakistani exporters

Given the volume of Pakistan–UK trade and the size of the British Pakistani consumer market, the UK is frequently the first or largest European market a Pakistani brand actually sells into — which makes it the worst possible market to leave unprotected on the assumption that an EU filing covered it. We flag this specifically whenever a client's European plans include Britain.

This article is general information about Pakistani law and procedure, not legal advice for any specific matter. If this touches on something you're currently facing, get in touch and we'll advise on your facts directly.